Iʼve recently been thinking more and more about formats. The boxes that we shape ideas into so that they can be understood or more easily received by others. You have to deal with formatting whenever you make a vague, artistic idea into a concrete, often commercial reality.
More ambitious artistic ideas require money to get them to happen and that usually means convincing someone or a group of someones to give you the funds to do it. If itʼs a film or television or traditional audiovisual media idea that you want to bring into existence you will more often than not need to go through the process of making a script, a pitch document, visuals and/or other items to get the peopleʼs attentions who can make the decisions that will bring your idea into reality.
The problem is, I find, that this process of focusing or developing or firming-up, (during which the invisible dream becomes a real, palpable and distributable thing), that the singular beauty of the mysterious, original dream itself is gradually in some respects lost. It is usually replaced by a hard-cornered, brightly lit, pre-formatted notion that is easier to understand, quantify, and, patently less original and ultimately meaningful than what you had in the first place.
This impostor ultimately gets the job done and we often decry it as being a superior synthesis to that inexplicably powerful original which we were forced to abandoned out of necessity.